Digital First Impression
Does the website feel current, credible and appropriate for the insurance market? We consider presentation, structure, usability and calls to action.
Free Insurance Website Review
Is your website working as hard as your business?
Your website may look perfectly respectable and still be making it harder for the right prospects to find you, understand your proposition or take the next step.
Our complimentary Website Review gives insurance businesses an independent assessment of how effectively their website presents the business, supports search visibility, builds credibility and generates commercial enquiries.
Individually researched. No automated scorecard. No obligation.
We can only complete a limited number of reviews each week because every review is individually researched.
What We Review
We look beyond appearance alone. The review considers how the website performs as a commercial tool for the business.
Messaging & Credibility
Can a visitor quickly understand what the business does, who it serves and why they should trust it? We look at proposition clarity, customer focus, expertise, regulatory information, case studies and supporting evidence.
Content & Visibility
Does the website demonstrate the company's expertise and give prospects useful reasons to engage? We look at news, insights, guides, case studies, FAQs and opportunities for stronger ongoing content.
SEO & Search Visibility
Can the right prospective customers find the right pages? We review visible SEO fundamentals including page titles, headings, page targeting, legacy content, duplicated pages, site structure and obvious search opportunities.
This is an SEO health check rather than a full technical SEO audit.
Prospect Generation
Does the website support new business development? We look at target markets, proposition strength, lead capture and whether the business is well suited to targeted B2B prospecting.
Enquiry Handling
Once someone is interested, is it easy to take the next step? We assess telephone, email, forms, meeting routes and other visible enquiry paths.
What You Receive
The result is a concise, professionally prepared Riskbotix Website Review designed to be useful to management rather than a technical website audit.
100-Point Website Score
A structured assessment across Digital First Impression, Messaging & Credibility, Content & Visibility, SEO & Search Visibility, Prospect Generation and Enquiry Handling.
The Three Things We Would Change First
Three practical priorities ranked by likely commercial impact.
What Works Well
A balanced assessment identifying the parts of the current website that already work effectively.
What Could Be Better
Clear, evidence-based opportunities rather than generic criticism.
SEO Health Check
Visible search issues and opportunities explained in straightforward commercial language.
Website Rebuild Assessment
An independent view on whether a clean rebuild would materially improve the website or whether the existing foundation should be retained.
Growth Opportunity
Where relevant, an assessment of whether content and targeted B2B prospect generation could support commercial growth.
Not Every Website Needs Rebuilding
A free review should not begin with the assumption that you need a new website.
Some businesses already have a strong digital foundation and only need a small number of focused changes.
Others have websites that are functional but have accumulated enough issues around structure, messaging, SEO, content or conversion that rebuilding cleanly may produce a better commercial result than continuing to modify the existing site.
Our review is designed to distinguish between the two.
The question is not simply “Does the website look old?”
“Would a better website materially improve how the business is found, understood and approached by potential customers?”
We Also Consider How Practical a Rebuild Would Be
Riskbotix focuses on straightforward professional insurance websites rather than complex web-development projects.
A typical Riskbotix Website Rebuild is appropriate for brochure-style and service-led websites with straightforward pages, forms, content and enquiry journeys.
Where a website depends on complex portals, quote engines, databases, policy systems, extensive integrations or bespoke applications, we will say so rather than recommending work outside our standard scope.
STANDARD
Suitable for a straightforward Riskbotix Website Rebuild.
CHECK
Potentially suitable, but existing functionality needs to be understood first.
COMPLEX
Not suitable for our standard Website Rebuild service.
If We Identify an Opportunity
The review is useful whether or not you decide to make any changes. If you do want help implementing the recommendations, Riskbotix offers two straightforward options.
Website Rebuild
£1,995
+ VAT
For straightforward insurance business websites.
- Rebuild of up to six core public-facing pages
- Improved website structure
- Proposition and messaging refinement
- Improved copy
- Professional imagery
- Mobile optimisation
- Stronger calls to action
- Enquiry and contact improvements
- Basic on-page SEO
- Page titles and metadata
- Heading structure
- Migration planning and redirects where appropriate
- Two rounds of reasonable amendments
For sites within our standard delivery scope. More complex functionality would need to be considered separately.
Riskbotix Growth
£995
+ VAT per month
Initial three-month commitment.
For insurance businesses that want an ongoing approach to content and B2B prospect generation.
- Monthly article, insight or case study
- Up to four LinkedIn / company posts
- Up to 500 new targeted B2B prospects per month
- Decision-maker research
- Managed outbound campaigns
- Messaging optimisation
- Monthly review
These services are optional. The Website Review stands on its own and carries no obligation to proceed with any further work.
How It Works
Request Your Review
Tell us who you are and the website you would like us to review.
We Research the Business
We review the important pages, proposition, content, enquiry journey and publicly visible search structure.
We Prepare the Review
Every review is individually researched and professionally prepared.
You Receive the Report
You receive a concise PDF explaining what works, what could be better and the three changes we would prioritise.
There is no obligation to use Riskbotix for any of the recommendations.
Who Is the Website Review For?
The service is designed for established insurance-sector businesses that want an independent view of whether their website properly reflects the quality of the business.
- Insurance brokers
- Specialist brokers
- MGAs and MGUs
- Coverholders
- Insurers
- Claims and insurance service businesses
- TPAs
- Specialist insurance intermediaries
We are not simply looking for “bad websites”.
A successful insurance business with a reasonable but underperforming website may have a much stronger opportunity than a poor business with an obviously dated one.
See What the Review Looks Like
The Website Review is designed as a concise management document rather than a technical SEO report.
It includes a 100-point assessment, SEO health check, website rebuild assessment and the three changes we would make first.
A sample Website Review will be available here shortly.
Complimentary review
Request Your Free Website Review
We individually research each business rather than generating an automated website score.
Because of this, we can only complete a limited number of complimentary reviews each week.